Tag: #newpatients

What is a Coronavirus Business Strategy Session?

What is a Coronavirus Business Strategy Session?

Posted on by Dr. Paul S. Inselman

You and your business are facing the worst crisis since the Great Depression and World War II. Here is the good news. The greatest number of millionaires were created during the Great Depression. All crises create opportunity and this crisis will be no different. What you do before, during and after the crisis and how you pivot will be the key to whether you go out of business, survive, or thrive. This article will outline all the steps needed before during and after.

STEP ONE OF THE STRATEGY SESSION

Think of your business like a boat. If your boat has holes going into a terrible storm, what is the probability that it will survive vs. if it had no holes at all? We have some very high-end software called Profit Acceleration Software that will allow us find you a minimum of $10,000-$100,000 (depending on the size of the business) in lost revenue. By running your 2019 numbers, we will be able to see exactly if you had holes in your boat (business) before the storm. Once we see where the holes are, we can begin to patch those holes giving a much higher probably to surviving the storm.

STEP TWO OF THE STRATEGY SESSION

As you are going through the storm, I can guarantee that you will get tossed, pitched, sea-sick; and, you will probably pray to God Almighty to get you through. Just as all storms end, this one will end too. What we do during this part of the strategy session is to determine what you need to do to continue to earn and or how to best manage your funds. We also discuss what your market dominating position is at present and how you will pivot based on the new world order. A market dominating position will allow you to ramp up faster and literally dominate your competition. Without it, you will only be able to compete on price, cutting your profits and accelerating the probability of closing your doors and losing the business. This is not a scare tactic. These are the facts of rebuilding fast.

STEP THREE OF THE STRATEGY SESSION

Timing is everything in life and in business. The timing of when you deploy the correct message will be no different. During the strategy session you will be given an exact plan of what to do and when to execute your action steps. To rebuild quickly and crush your competition you must deploy your market dominating position as often as possible. We will discuss your marketing budget and discuss ways of deploying your message for free as well as utilizing your budget efficiently.

Fear and uncertainty are always replaced by a plan and executable action steps. This crisis will be no different. The upside to those who create a proper plan and execute the plan at the right time are going to gain a lot of market share and have a VERY bright future vs. those people that do not.

To schedule your free Strategy Session, CLICK HERE

If you would like a new career as a business coach where you can work from home, own your own business so you are in charge; and help a lot of folks, while earning $250,000 your first year then please CLICK HERE to watch a detailed webinar explaining this very unique and special opportunity

More Businesses Will Fail in Your Industry or Profession Than Will Succeed. Here is What to Do So You Thrive

More Businesses Will Fail in Your Industry or Profession Than Will Succeed. Here is What to Do So You Thrive

Posted on by Dr. Paul S. Inselman
More businesses will fail in your industry or profession than will succeed. This article will go over why the businesses that we work with will succeed, thrive and make their business owners wealthy.
If you have used a business consultant or coach in the past ask yourself if he or she went over these principals and strategies with you.
1. Business is about math PERIOD!
2. Repeat business is the key to success. Would you rather sell dogs or dog food? Would you rather sell razors or the blades?
3. Everyone is into funnels today. Why? Because they are sexy. This is why funnels don’t often work out as intended. Picture the formation of a funnel with five cliffs. The prospect either takes the next step and slides down the funnel where you make a sale; or THEY FALL OFF OF ONE OF THE FIVE CLIFFS. The bottom line is the majority of people in your funnel don’t just slide down because it is really a bunch of cliffs. Look at your conversion % and you will understand. We teach our clients how to navigate the cliffs so their conversions are statistically higher.
4. What business model are you following? Most people spend their time on the wrong side of the equation. Eg. Most in the health care space focus 85% of their efforts on marketing for new patients and 15% of their time on servicing the patient. Flip it around and spend 85% on service and 15% on Marketing (THE RIGHT PEOPLE) and watch what happens to the math referenced in #1 above…your bank account will grow!
5. Learn accounting and I will make it easy for you. Accounting is taking words like profit and expenses and turning those words into numbers. Finance is taking those numbers and creating new words. Proper business development which is what we do with our clients is taking those new words and turning them into new actions, activities and ultimately cash. for eg. Your accountant uses the word profit and tells you that your profits were $100,000 according to your P&L. I look at that $100,000 profit and make some new words. SHOW ME how much money is in your bank account. There is only $10,000 there. Then your profit of $100,000 is theory; the $10,000 cash is fact.
Next we take the new word cash in bank and turn it into new actions and activities. Eg. to get more cash in the bank we have to do xyz which will realize an additional $55,000 of the $100,000 reported theory profit. We then deploy the new actions and activities and when we measure the result all of a sudden there is $65,000 cash in the bank instead of $10,000. REMEMBER THIS… PROFIT IS THEORY CASH IS FACT. Most people will say but I re-invested it in my business. That theory is fine but why don’t you have a system to keep 50% in the bank and put 50% back into the business? Cash is king that is the only thing that you can pay your bills with. Most people do not have a system to take the profit and there lies the problem.
You now know why 99% of small businesses will fail and why you will not. Deploy the following and you will always be in the top 1% of your industry and profession:
1. Master the fundamentals
a. market dominating position to acquire superior leads
b. an ideal client
c. the creation of a compelling message in your marking
d. the creation of a sales process for leads, conversions, etc.
2. View everything from the shoes of the prospect-their view is probably very different from yours
3. Never be afraid to innovate
4. Learn to re-purpose your marketing materials
5. Systematize-this allows your business to scale
So did your consultants or coaches ever teach you the above. If they did STAY WITH THEM BECAUSE THEY ARE PURE GOLD! If they did not, find one who does.
I would love the opportunity to speak with you when you are ready and map out a plan for your growth. We have the strongest guarantees in the profession and we have price points for any and all businesses; from start ups to mature. We also have fifty different coaches that bring a myriad of skill-sets to the table so you do not have to navigate the scary waters of business alone and uninformed. Execute the suggestions above and feel what financial freedom is like.